nail salon advertising. Nail salons offer a 95% female-targeted demographic in a captive environment, where women are relaxed and receptive for over 60 minutes per visit.  There are many ways to brand your message such as counter displays, manicure/pedicure mats, branded capes and branded emery boards. These nail salon experiential activations can be strategically spread across Texas, Florida, or wherever you wish to target. If you have specific zip codes, we could hyper target those zips and provide a recommendation based on that information. 
 

McDonald's Real Fruit Smoothies teamed up with Gloss to reach nail salon goers, proving that nothing pairs better with a fresh manicure than a smoothie and some juicy gossip. McDonald’s chose a Gloss “salon domination” strategy and took over 125 nail salons in the Houston DMA - utilizing salon media including branded emery boards, branded manicure-pedicure mats, entrance clings and counter displays with coupon take-ones. Women indulging themselves in the salons were made aware of McDonald’s delicious new offerings and were then encouraged to try a free sample by redeeming a coupon they received after their services. All participating salons fell within a 5-mile radius of a McDonald’s location, to encourage maximum redemption. 

Dawn Hand Renewal found great success in our Salon Network with running two annual campaigns in Puerto Rico. The first campaign ran for 3 months in 20 Salons where they displayed interior billboards and counter displays as well as utilizing manicure/pedicure mats. The second campaign ran for another 3 months in 30 Salons in Puerto Rico utilizing counter displays, manicure/pedicure mats, branded capes and branded emery boards.