WHO ARE

WE?

Gloss Media caters to the growing importance of the female shopper, mother, career woman, trendsetter and recommender through a nationwide network of upscale nail salons & spas.

 

 

Our job is to get people talking, and it often involves a longer interaction with the brand than traditional media.

Gloss Media and its digital narrowcasting network coined "Gloss TV" entertains women while providing customized marketing opportunities.

ENGAGE A 95% FEMALE AUDIENCE IN AN INTIMATE, UNCLUTTERED ENVIRONMENT IN WHICH THEY ARE:

  • Captive yet relaxed and comfortable
  • Receptive to brand messaging in a space with little to no other advertising

There's 50,000+ nail salons in the United States, each averaging 2,800 clients per month

THATS OVER 1.9 BILLION SALON VISITS A YEAR!

  • Indulging themselves; In a positive frame of mind
  • Habitual, regularly spending extended periods of time
  • Already in errand/shopping mode

Nail care is fundamental to any woman's broader beauty/personal care

53% consider themselves purchase influencers

Women who frequent salons do so every 1-2 weeks on average, spending 30-90 minutes per visit

33% are influenced by what is new and trendy

WHY ADVERTISE IN

NAIL SALONS?

THE GLOSS WOMAN IS STYLISH, AFFLUENT AND HABITUAL

INTRODUCING

GLOSS TV

THE ONLY NATIONAL DIGITAL NAIL SALON NETWORK

Average customer spends over 60 minutes in a nail salon, and is seated without distraction. This level of attention is unduplicated in any other Out of Home Network.

Network of high-definition digital screens in over 350 Grade-A salons that garners 3+ million monthly impressions.

Average consumer visits the nail salon once every two weeks, creating a target for repeat messaging.

Cost effective CPMS with highly targeted impressions.

60-minute average dwell time combined with inability to change channels. Advertising content appears 4 times per hour.

MOTIVATE, INFORM AND INSPIRE A CAPTIVE AUDIENCE WITH YOUR DIGITAL MESSAGE

Value

Network

Target

Strategy

Advertiser Benefits

GLOSS TV FEATURES HIGH IMPACT LOCAL AND NETWORK CONTENT-SPECIALLY TAILORED FOR OUR AUDIENCE

IN-SALON EXPERIENTIAL

SALON EVENTS

MOBILE SALONS

MULTICULTURAL

REGAL

IMMERSE A CAPTIVE AUDIENCE OF WOMEN IN YOUR BRAND.

The nail salon environment is uniquely suited to allowing marketers to heighten a woman's already positive experience through unique interaction with their brand.

SALON BRANDABLES

Aprons, emery boards, manicure/pedicure mats, slippers and nail polish bottles can be customized in the brand's identity for maximum impact.

INTERIOR SIGNAGE

Double-sided entrance/window clings; interior billboards; counter displays and take-ones ensure delivery of the marketer's message.

CREATE TRULY MEMORABLE AND 'SHARABLE' BRAND EXPERIENCES

Take over one or multiple salons for blogger/PR/press/trade events; premiere screenings; product launches; food and wine tastings; team building outings or customer girls' nights out - and let us help you pamper your target audience.

TAKE YOUR SHOW ON THE ROAD!

Our mobile salons are highly versatile and can accommodate mani/pedi stations; massage stations; product demonstrations; beauty treatments; portrait studios; tattoo artists and more

BRING THE SALON EXPERIENCE TO YOUR CONSUMER

Gloss facilitates all necessary permitting - allowing for activation in a range of high pedestrian traffic settings including city streets, mall and shopping center parking lots; events and conventions, music festivals, fashion events and other happenings.

CONNECT WITH AA AND HISPANIC WOMEN ON THEIR PATH TO PURCHASE!

Salons are embedded points of social congregation in diverse communities. African-American and Hispanic women spend 2-4 hours per salon visit - twice as long as general market clients.

MULTICULTURAL WOMEN WILL BE IN THE MAJORITY IN 30 YEARS -

and they are already the primary decision maker in the vast majority of homes, heavily engaged in the life tasks of:

  1. BUILDING CAREERS
  2. FORMING HOUSEHOLD AND FAMILIES
  3. RAISING CHILDREN

DRIVE TRAFFIC TO TARGET RETAIL LOCATIONS

 

Reach women in nail/beauty salons that fall within a specified radial distance.

Salon Media

NETWORK

Some of our

CLIENTS

Let's stay in

TOUCH

How can we help you?
Media Inquiries

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Fax:     212.533.0538

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